Zefmo's report said AI-driven virtual creators are beginning to compete with human influencers, while premium and community-led creators could benefit from rising demand for authenticity.

Over the past year, slicing-based 5G services have been launched in multiple countries as the United States, the United Kingdom, Singapore, and Malaysia

Recent Hindi hits like Dhurandhar and Saiyaara signal a shift from hype-driven campaigns to organic buzz, showing that in a cluttered market, audience advocacy — not paid promotions — sustains box office success.

The Google-owned video platform also now has more three billion users, the company revealed Tuesday.

Roku will also expand its licensing of creator content, its content chief tells THR.

Centre pushes states to build stronger cyber defences ahead of DPDP Act enforcement

At the centre of submissions filed by Culver Max Entertainment and Jio Platforms to TRAI’s consultation paper on regulating Application-based Linear Television Distribution (ALTD) and Free Ad-Supported Streaming Television (FAST) services is a shared claim: FAST sits in the application layer and functions as an OTT service, not a telecom or broadcasting carriage service. In comments submitted to the Telecom Regulatory Authority of India (TRAI), both companies argued that FAST platforms may look like television channels, carrying scheduled programming and ads, but still run over the open internet on a consumer’s existing broadband or mobile connection.

The cult Malayalam classic ‘Amma Ariyan’ was showcased in the Cannes Classics section at the Cannes Film Festival in France in a newly restored 4K version by the Film Heritage Foundation. Originally released in 1986, the 115-minute-long film is widely considered one of the most radical works in Indian cinema.

The tests covered out-of-band emissions, voice and SMS priority during D2M playback, and SFN performance in Delhi. The exercise was carried out with IIT Kanpur, TEC, WPC, MeitY and DST