Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable
The agreement falls short of a full carveout for the entertainment industry from a $5 million annual limit on corporate tax credits.
The Trade Desk’s Rahul Kapoor and WPP Media’s Rajiv Rajagopal explain why Gen Z is returning to the big screen, how co-viewing is changing advertising, and why brands must look beyond metros while planning for CTV
Elara says weak advertiser demand and falling viewership could limit gains for broadcasters
Disney and ABC allege regulatory action is retaliation over programming and news coverage
Four states accuse Meta of misleading users as damages could reach $1.4 trillion
The music giant is turning Bengaluru into a key engineering base, with AI, data infrastructure and global-scale technology at the centre of its next phase of growth.
Theatre group seeks safeguards for film releases, fees and library access
Offer gives eligible Binge subscribers ad-free music and podcasts at no cost
YouTube is changing what counts as a public view from August 24, 2026. Here’s what the new metric means for creators, brands and advertisers — and why a higher view count will not necessarily mean higher engagement.