The platform is widening access to its facial likeness monitoring tool as social media companies face growing pressure to tackle AIgenerated impersonation and synthetic media abuse

According to the submission, any new framework should focus on platform-level accountability rather than duplicative regulation of broadcasters

Jio Studios will invest ₹4,000-₹5,000 crore in content over the next three years. This marks a significant increase from previous investments. The company has seen success with blockbuster films like the Dhurandhar franchise. Jio Studios focuses on building scale and reaching a wide audience. Long-form storytelling, especially theatrical releases, remains a key strategy

Kuku, the digital entertainment company behind platforms like Kuku FM and Kuku TV, has announced its
expansion into theatrical-led cinema with its first Hindi feature film, Indian Institute of Zombies

Recently, actor Sanjay Dutt acquired the rights to his 1993 hit Khal Nayak that he plans to reimagine along with
Jio Studios and Aksha Kamboj’s Aspect Entertainment.

Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period

Indian cinema is back to prioritizing movie theaters. Films now stream much later after their big screen debut. This shift is driven by studios seeking box-office success. Streaming platforms are spending less on movie rights. This change benefits all involved in the industry. Box-office collections reached a record high in 2025.

The Gracenote study shows strong intent among media planners to shift budgets from linear TV, programmatic video and display to CTV, but cites lack of show-level targeting and reporting as a key barrier

The report said microdramas can help OTT distributors draw younger audiences into their platforms, but ad-supported models will need careful execution because interruption tolerance is low in short-format content