YouTube endorsed a ban on AI “deepfakes” on Wednesday, as lawmakers renewed efforts to stamp out unauthorized digital clones of people’s voices and images.

AI-generated low-effort and machine-generated content has flooded every social media platform. Whether it’s fabricated travel photos, algorithmically optimized engagement bait, or entirely fake influencer accounts, AI is reshaping the digital landscape at an unprecedented scale.

Advertising has continued to be a vital driver, with pre-movie advertisements and in-theater branding providing significant monetization opportunities

Emphasizing the importance of focusing on art, music, culture, and creativity at the Rising Bharat Summit 2025, Prime Minister Narendra Modi stated that entertainment is one of the largest global industries and is poised to expand further.

The confirmed names include industry heavyweights from across the world, promising high-level discussions on the future of content, technology, and audience engagement

In a world hungry for authentic stories and innovative entertainment, India is set to revolutionise the global media landscape.

Top stars who would earlier see at least one release annually are now taking two to three years to come up with new films, that are taking longer to complete.

Premium subscribers will now be able to search images alongside text as Google integrates multimodal capabilities to Lens technology

The government has said that private TV channels, authorised and cleared by the Ministry of Information & Broadcasting (MIB), were most welcome to be part of Prasar Bharati’s streaming platform WAVES.