Frodoh has partnered with Chaupal to introduce what they describe as an industry-first “first-screen” monetisation framework, aimed at unlocking new revenue streams for subscription-led streaming platforms without disrupting the viewing experience.
Draft MeitY amendments propose replacing 'prominent visibility' labels on AI content with continuous, clearly visible on-screen display throughout video duration
The combination of advertising, subscription and pay-per-view models is helping over the erstwhile dependence on subscriptions that didn’t really pay off in a price-sensitive market like India
Warner Chappell Music has launched direct operations in India, enabling local artists to access global collaborations and licensing. Jay Mehta will lead this initiative across South Asia that aims to enhance rights management and support Indian musicians on a global stage.
Lionsgate Play has committed to the second season of Heated Rivalry, as the Indian streamer switches to a major Hollywood push and a theatrical first model.
No one knew it at the time, but 2014 — more precisely, Ellen DeGeneres' star-studded selfie moment — marked the peak of a monoculture that no longer exists. The numbers show a long decay ever since.
The feature, Conversational Voice Discovery (CVD), is designed to understand not just what users are asking for, but what they have not yet articulated
After walking away from Warner Bros. Discovery, Netflix sharpens focus on advertising, live programming, content ownership and ARPU; India could be a key testbed for its next growth phase
Southern Indian states saw a 1% drop in screen count in 2025, even as India overall recorded 3% growth. Andhra Pradesh, Telangana and Karnataka led the decline, driven by struggling single screens—though multiplex redevelopments may partly offset the losses.
For creators, the main casualty is visibility, great content gets buried under sheer volume, making consistent engagement and monetization much harder to sustain.