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    Global tariff wars can’t stop MarTech: Smarter tools, local growth, global impact

    • 16.04.2025
    • Exchange4media

    While global tariffs threaten supply chains and trade, the marketing technology industry is booming—driven by AI innovation, local resilience, and a sharp focus on ROI

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    India to take modest hit from US tariffs, but global risks loom: Moody’s

    • 16.04.2025
    • creative

    India’s economy is likely to weather the latest wave of US tariff hikes with only limited fallout, Moody's Ratings said in a report Wednesday. But it warned that broader global trade tensions could weigh on economic growth and credit conditions worldwide.

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    OTT Monetization Model: Where paywalled content rides reach of ad-supported show

    • 16.04.2025
    • Mint

    While free programming will continue to see higher programming and reach, given the easy access and sampling, it is the paywalled content that will bring in real revenue and engagement besides driving new users

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    IPL piracy: Broadcasters to approach Trai to mandate smarter set-top boxes

    • 16.04.2025
    • Mint

    The IPL cricket tournament has delivered high entertainment value, but rampant piracy has posed significant challenges for broadcasters like Star India, causing them losses

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    Meta Using WhatsApp and Llama AI to Power E-Governance in India

    • 15.04.2025
    • Medianama

    Meta, the parent company of Facebook and WhatsApp, is stepping up its efforts to transform citizen service delivery in India by partnering with State governments through its AI model Llama and the widely used WhatsApp messaging platform.

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    How Apple Plans to Improve Its Synthetic AI Training Data While Safeguarding User Privacy

    • 15.04.2025
    • Medianama

    Apple intends to improve the functioning of its artificial intelligence (AI) models by comparing the synthetic data it trains its models on to real-life data samples from its users, the company announced in a recent blog post.

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    India’s OTT users are tired—and it’s not from binge-watching

    • 15.04.2025
    • BestMediaInfo

    As OTT subscriptions surge in India, urban users find themselves exhausted by too many choices, rising costs, and fragmented content experiences

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    Can govt-run WAVES compete with private streaming giants?

    • 15.04.2025
    • Exchange4Media

    Prasar Bharati's free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy needs strengthening

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    AIDCF meets Ashwini Vaishnaw to talk long-term sustainability of cable TV

    • 15.04.2025
    • Excahnge4Media

    According to sources, the discussions centered around establishing a fair and equitable framework for the industry

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    ‘Star Wars’ Version That George Lucas Banned to Screen for First Time in 47 Years

    • 15.04.2025
    • The Hollywood Reporter

    1977's 'Star Wars' will receive a resurrection screening after being hidden away for decades in favor of tweaked "Special Editions."

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