Study across seven sectors shows ads aligned with content outperform audience targeting alone, with brand suitability crossing 95%.

Shareholders of Warner Bros. Discovery are set to vote on a proposed $81 billion takeover by Skydance-backed Paramount, a deal that could significantly reshape the global entertainment and media landscape. The vote, scheduled for Thursday, marks a crucial step in what is being seen as one of the biggest consolidation moves in Hollywood in recent years.

New feature shows conversation topics as scrutiny over child safety grows

YouTube is expanding its AI-powered “likeness detection” tool to include celebrities and the entertainment industry, aiming to prevent the misuse of public figures’ identities in deepfake content.

IPTV service providers were asked to submit basic self-declarations without third-party help, with no intermediaries authorised and no charges applicable.

MeitY clarifies AI-neutral gaming rules, tightening scrutiny on monetised digital engagement while mandating bank-level verification of user transactions in online gaming platforms.

MeitY signals potential age-rating framework for online games as new rules define strict triggers for registration, determination, and enforcement under gaming regulation overhaul.

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline rather than

The IT Ministry yesterday mooted tighter disclosure norms for AI-generated content, proposing a mandatory, continuous, and clearly visible label for such synthetically generated information throughout the duration of the visual content.