As marketers increasingly turn to ChatGPT, Gemini and Perplexity for research, industry leaders say earned media, topical authority and a credible digital footprint could shape which creator gets discovered first.
12 US states, led by California, sued to block the proposed $110 billion Warner Bros.-Paramount merger, citing reduced competition and higher consumer prices.
India's creator economy has grown to 4.12 million creators, with non-metro markets driving growth, higher engagement rates and rising brand investments, according to a new ISB–Hashfame report.
Government examines response after BBC alleged CSAM ads redirected users to Telegram for Rs 99
Wells Fargo analyst Steven Cahall argues in a new research note that focusing on IP and experiences could raise Disney's stock price by 40 percent.
The July 13 hearing caps a nine-year battle over landing pages, raw-data treatment, broadcaster interests and the credibility of India’s television ratings system and future
A unified online portal has been launched for submitting proposals, with selected challenges potentially eligible for a one-time government grant of up to Rs 1 crore, subject to evaluation criteria
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others
Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages, cultures and stories more than eve
BARC urged the High Court to vacate the interim order, submitting that "there is no reason to have granted interim relief"