The Korean wave is no longer a passing trend in India—it is fast becoming a cultural mainstay. Riding on this growing popularity, Tata Play is expanding its content play with a curated K-drama service, offering popular Korean titles across multiple Indian languages to tap into a rapidly widening audience base.
Spans 17 cities, 10,000 creators as platform pushes community and monetisation
The piracy app generated revenue by displaying advertisements within the application, with ad supply facilitated through Unity Ads, an advertising network
The Ministry of Electronics and Information Technology (MeitY) has proposed a key change to India’s IT Rules that would require platforms to display a clear label on AI-generated content for the entire duration of the content, instead of just making it “prominently visible” at some point.
YouTube doubles down on India creator ecosystem; bets on local communities, expands offline networks
Study across seven sectors shows ads aligned with content outperform audience targeting alone, with brand suitability crossing 95%.
Shareholders of Warner Bros. Discovery are set to vote on a proposed $81 billion takeover by Skydance-backed Paramount, a deal that could significantly reshape the global entertainment and media landscape. The vote, scheduled for Thursday, marks a crucial step in what is being seen as one of the biggest consolidation moves in Hollywood in recent years.
New feature shows conversation topics as scrutiny over child safety grows
YouTube is expanding its AI-powered “likeness detection” tool to include celebrities and the entertainment industry, aiming to prevent the misuse of public figures’ identities in deepfake content.
IPTV service providers were asked to submit basic self-declarations without third-party help, with no intermediaries authorised and no charges applicable.