As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce
Streaming platforms are shifting to contextual advertising, recognizing its importance for engagement. Advertisers align their strategies with viewer emotions and behaviors, leading to targeted ad placements
Amazon Music India is implementing a three-tier subscription model to attract more users, including a free service with ads, an upgraded Prime experience, and a premium unlimited plan. This change reflects the growing demand for diverse music services amid increasing smartphone penetration.
Reliance’s FY26 annual report shows the media business moving beyond scale and sports-led reach to sharper personalisation, short-format content and new monetisation layers
That's probably the most important thing the marketing industry needs to sit with right now because most of it is still building for a consumer that no longer exists.
Cable News Network (CNN) has sued Perplexity AI in a federal court in New York, accusing the AI search company of copyright and trademark infringement through the unauthorised use of CNN’s journalism. In a complaint filed on May 28, CNN alleged that Perplexity unlawfully copied, stored, and distributed its content to power a range of AI products, including its consumer chatbot, enterprise offerings, APIs, and the Comet browser.
YouTube has introduced two changes to its AI-generated content labelling system, effective May 2026. AI disclosure labels for photorealistic and meaningfully altered content now appear more prominently. The platform also automatically detects and labels AI-generated content even when creators do not disclose it. YouTube announced the changes on May 27, 2026.
Existing generative AI models are built on batch processing: You give the system instructions; it runs computations; then spits back the results. Now comes a Silicon Valley startup that says it can produce gen-AI video (and other outputs) in real time — a potentially groundbreaking advance: San Francisco-based Reactor, co-founded by Alberto Taiuti and Bryce Schmidtchen, two former technical leads for the Apple Vision Pro AR/VR headset.
Five-day workshop series brings writers, editors, filmmakers and AI creators together
Saregama India is strengthening its push towards premium music intellectual property (IP) even as the company explores emerging monetisation opportunities in the artificial intelligence ecosystem. The move reflects the music giant’s broader strategy of building long-term value through ownership of high-quality content while adapting to rapidly evolving digital consumption trends, The Economic Times has reported.