Platform updates its livestreaming rules, requiring users to be at least 16 to stream alone; younger teens can appear only under adult supervision from July 22

Each microdrama runs under two, five or ten minutes and delivers a scripted, cast and produced story that fits the attention span of modern, mobile-first viewers

The AI-based module combines real-time audience data, genre alignment, and brand profiling to support cinema advertising decisions across regional and national markets

Amazon outlines how it uses Prime Video and Amazon MX Player to address India’s diverse viewing habits, from premium cinematic storytelling to short-form mobile content

At APOS 2025, Sreeram, Head of SVOD Business and CMO, JioStar, emphasised that one-size-fits-all strategies no longer work, especially in a market as layered as India

India’s copyright law is “effectively inoperative” when it comes to digital takedowns – that’s the stark assessment from Ameet Datta, one of India’s foremost copyright lawyers, as the ANI vs YouTubers dispute lays bare a critical legal vacuum when it comes to protection for usage of footage for news reporting and analysis by YouTubers.

Looking ahead, JioStar is placing a deliberate bet on India's youth. While acknowledging that MTV has led the way in Gen Z programming in recent years, Kutty said the broader industry has failed to cater to this cohort adequately.

Prime Video U.S. chief Albert Cheng and others detail the tech giant's investments and experiments to streamline pay-TV subscriptions and viewing

Using purchased copyrighted works to train AI models is fair use under the US Copyright Law, a US district court of Northern California ruled on June 23.