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    Comscore to launch YouTube CTV measurement in India by the end of 2025

    • 23.05.2025
    • BestMediaInfo

    Alejandro Fosk explains how Comscore is navigating walled gardens and tackling data quality challenges, and building unified digital currencies

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    Google doubles down on AI to supercharge ads ecosystem

    • 23.05.2025
    • Exchange4media

    AI Overviews now includes ads embedded directly within AI-generated search summaries; feature is being introduced in India, the Philippines, Malaysia, and Nigeria, among others

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    Comscore teams up with Google to launch YouTube CTV measurement in India

    • 23.05.2025
    • Exchange4media

    Alejandro Fosk, Executive Vice President International, Comscore, talks about the plan and shared his strategy for the India market

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    Spammers call the shots as users stay silent

    • 23.05.2025
    • The Economic Times

    Trai's latest do not disturb (DND) app has made it easy to report spam and choose preferences

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    TRAI responds to DoT’s back-reference; reasserts mandatory Digital Ratings for in-building connectivity

    • 22.05.2025
    • Storyboard18

    In its response to the back-reference received from DoT in respect of the TRAI's recommendations on "Rating of Buildings or Areas for Digital Connectivity", the telecom regulator has advocated for mandatory infrastructure standards and rating systems to boost in-building digital connectivity for 5G and beyond.

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    YouTube Processed 2.2 Billion Content ID Copyright Claims in 2024

    • 22.05.2025
    • Torrent Freak

    YouTube's Content ID system processed a record-breaking 2.2 billion copyright claims in 2024, with automated detection accounting for more than 99% of the total.

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    The big screen comeback: Cinema chains bet on deals, discounts and refills

    • 22.05.2025
    • Storyboard18

    In a post-pandemic world where streaming is just a click away, India’s cinema chains are cooking up creative incentives—from refillable popcorn buckets to ₹99 tickets—to pull viewers back into theatres. And they’re seeing results.

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    WhatsApp Co-Founder: No ads or social features ever intended, strengthening Meta’s defense

    • 22.05.2025
    • Storyboard18

    The FTC accuses Meta Platforms Inc. of monopolizing the social networking sphere through its acquisitions of WhatsApp and Instagram, seeking to break up the company by alleging it stifled competition.
    By Storyboard18| May 22, 2025 2:22 PM

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    ACI to serve as unified front for India’s advertising giants

    • 22.05.2025
    • Storyboard18

    The Advertising Council of India will streamline industry advocacy, governance, and talent development.

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    Digital video ad spends will match that of TV by 2026: Karan Bedi

    • 22.05.2025
    • Exchange4media

    At Goafest 2025, Karan Bedi, Director and Head of Amazon MX Player, said streaming video ads are outperforming other formats in driving brand recall and building positive brand associations

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