Alejandro Fosk explains how Comscore is navigating walled gardens and tackling data quality challenges, and building unified digital currencies
AI Overviews now includes ads embedded directly within AI-generated search summaries; feature is being introduced in India, the Philippines, Malaysia, and Nigeria, among others
Alejandro Fosk, Executive Vice President International, Comscore, talks about the plan and shared his strategy for the India market
Trai's latest do not disturb (DND) app has made it easy to report spam and choose preferences
In its response to the back-reference received from DoT in respect of the TRAI's recommendations on "Rating of Buildings or Areas for Digital Connectivity", the telecom regulator has advocated for mandatory infrastructure standards and rating systems to boost in-building digital connectivity for 5G and beyond.
YouTube's Content ID system processed a record-breaking 2.2 billion copyright claims in 2024, with automated detection accounting for more than 99% of the total.
In a post-pandemic world where streaming is just a click away, India’s cinema chains are cooking up creative incentives—from refillable popcorn buckets to ₹99 tickets—to pull viewers back into theatres. And they’re seeing results.
The FTC accuses Meta Platforms Inc. of monopolizing the social networking sphere through its acquisitions of WhatsApp and Instagram, seeking to break up the company by alleging it stifled competition.
By Storyboard18| May 22, 2025 2:22 PM
The Advertising Council of India will streamline industry advocacy, governance, and talent development.
At Goafest 2025, Karan Bedi, Director and Head of Amazon MX Player, said streaming video ads are outperforming other formats in driving brand recall and building positive brand associations