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    Rethink OTT ads: 75% of users aren’t engaging

    • 27.05.2025
    • ET Brand Equity

    A recent CUTS International study reveals that mandatory tobacco warnings on OTT platforms are largely ineffective for Indian smartphone users. Over 41 per cent find these static, unskippable messages intrusive, leading to irritation and potential platform abandonment.

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    Piyush Goyal meets exporters, urges higher FTA use; US, EU trade deals figure in discussions

    • 27.05.2025
    • The Economic Times

    Commerce and Industry Minister Piyush Goyal on Tuesday discussed a host of issues, including ongoing trade talks with the US and EU, in a meeting with exporters and urged them to increase the utilisation of free trade agreements (FTAs), industry officials said.

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    Supreme Court Allows States to Tax DTH Despite GST, Raising Questions on OTT Taxation

    • 27.05.2025
    • Medianama

    The Supreme Court dismissed Bharti Telemedia’s appeal in State of Kerala vs. Asianet Satellite Communications Ltd., allowing state governments to impose entertainment tax on direct-to-home (DTH) services even when service tax, now subsumed under the Goods and Services Tax (GST), already applies.

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    India Can Export Digital Experiences to the World, Says Nvidia’s South Asia MD

    • 27.05.2025
    • Outlook Business

    While the company remains optimistic about India’s potential, Dhupar declined to comment on the impact of U.S. tariffs and rising geopolitical tensions on Nvidia’s global operations

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    PTI launches affordable video licensing for creators amidst ANI’s copyright crackdown

    • 27.05.2025
    • Storyboard18

    As ANI faces legal challenges over content use, PTI (Press Trust of India) has offered a creator-friendly alternative to support ethical content sharing.

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    ‘Lilo & Stitch’ and the Power of Zillennial Nostalgia at the Movie Theater

    • 27.05.2025
    • The Hollywood Reporter

    Nostalgia as entertainment is nothing new. But it has not yet been fully exploited for the Zillennial age demographic, now one of the largest age groups in the U.S.

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    YouTube Stays Atop TV Distributor Rankings in April

    • 27.05.2025
    • The Hollywood Reporter

    The company runs its streak to three consecutive months with the biggest share of viewing time.

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    New Report Portrays California’s Film and TV Production Environment as Uniquely Burdensome and Expensive

    • 27.05.2025
    • The Hollywood Reporter

    A Milken Institute study argues that the state is losing ground to competitors in part due to its high cost of living, a difficult film credit process and a complex permitting system.

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    Why AI’s impact on news runs deeper than just a drop in traffic

    • 27.05.2025
    • Exchange4media

    Generative AI does not only break the economics of journalism, but it accelerates and scales pre-existing challenges, reveals a study conducted by Stanford researchers

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    Tom Cruise and Christopher McQuarrie’s Final Dive: “The Final Reckoning” Writer/Director Takes Us Inside the Submarine Stunt That Caps a Franchise

    • 27.05.2025
    • The Credits

    Mission: Impossible – The Final Reckoning closes out a behemoth chapter of writer/director Christopher McQuarrie’s career.

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