With constraints now been lifted, paving the way for Over-the-Top (OTT) platforms, Distribution Platform Operators (DPOs), and even large advertiser consortiums to float or invest in independent audience measurement bodies.

The expansion strategy will primarily focus on South India, with significant growth also planned in smaller cities and towns.

“They do have Deep Packet Inspection (DPI) systems, and currently, they are incorporating AI, obviously,” said Mazay Banzaev and Ana D, of Amnezia VPN, in an interview with MediaNama’s managing editor, Sashidhar KJ.

One of the most interesting developments that I have seen in the recent past, since the mass proliferation of Artificial Intelligence (AI) tools like ChatGPT, is the launch of Public Relations for AI (AI PR for short) and “Generative Engine Optimisation” (GEO), which is meant to help clients get their brands visible in AI outputs.

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences

Teams up with Magnite to woo 12 million screens.

Singh laid out why harmonization, infrastructure investment, and industry partnerships are crucial to getting ahead of digital crime

In a letter to Italy's Minister of Foreign Affairs, Antonio Tajani, the European Commission acknowledges Italy's work against online piracy.

From cricket to Coldplay, one executive is redefining how India consumes live entertainment.