Micro-drama platforms, from Tadka to Story TV and audio-first players like Pocket FM, have introduced a production model that resembles a continuous pipeline
When the Robbie Williams biopic “Better Man” needed to recreate Stoke-on-Trent – a gritty English industrial city with little obvious resemblance to the Pacific – the production simply decamped to Queensland. “Nothing looked like Australia and we were able to execute that,” says Craig McMahon, CEO of Forte Corp Holdings, which co-financed the film. “And that was still an Australian film, and it was made here. We have the capabilities to do that here.”
Produced by Secret Cinema and TodayTix, and licensed via Disney Theatrical Group, “Disney’s Pirates of the Caribbean: The Immersive Adventure” will sail into London in Feb. 2027 with an initial 10-week run.
Shemaroo Entertainment has acquired the library of regional platform OHO Gujarati while Vibhu Agarwalowned Atrangii OTT has partnered with Amazon MX Player for distribution.
"While other entertainment companies pull back, we’re leaning in," the co-CEO writes about a report underscoring the company's expansive reach on the economy and culture.
Summer 2026 slate brings 200 plus episodes across Pogo and CN.
India is pushing for tighter control over advanced AI systems after concerns emerged about Anthropic’s new AI model, Claude Mythos, and its reported ability to detect and exploit software vulnerabilities.
The Information and Broadcasting Ministry yesterday further amended key provisions of the recently notified Television Ratings Policy 2026, tightening governance standards for rating agencies, expanding audience measurement requirements and setting fresh timelines for compliance by existing players.
With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally
As per data, with 250 million downloads and a $300 million market in its debut year, India’s emerging content category is reshaping how premium advertising inventory is valued