States say Paramount’s merger delays are self-imposed as legal battle drags on.
AIDCF presses for an early hearing as broadcasters seek time to respond to the challenge over Prasar Bharati’s platform.
Sony turns its console into a free streaming hub for sports, films, news and more.
Politicians should back legislation to prevent prompted generative AI outputs from being copyrighted across film, TV and music.
PwC says publishers are restructuring content for AI-driven discovery as visibility shifts from search rankings alone to being understood, validated and cited by AI systems.
CTV’s rapid growth is intensifying concerns that heavier, poorly placed and repetitive advertising could erode the very viewer attention advertisers are paying for.
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video.
The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated
As YouTube starts counting views from the first frame, creators may have to trade volume for attention, while brands look beyond reach and Netflix steps up its fight for top digital talent.
US microdrama revenue is expected to reach $1.5 bn in 2026 as stars enter the space