Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence
Sports broadcaster beIN and the Audiovisual Anti-Piracy Alliance propose to expand the European blocking efforts with a blacklist of rogue hosting companies.
MeitY scrutinizes WhatsApp's username feature, citing cybercrime and impersonation risks. Govt seeks explanations from WhatsApp, Telegram, Signal.
India's MeitY signals move towards dedicated AI legal framework. Secretary S. Krishnan states government will draft standalone AI regulations.
The Indian government is preparing a new legal framework to regulate virtual private network (VPN) providers, which could require them to set up offices in India and appoint local compliance officers, The Indian Express reported.
The Multiplex Association of India (MAI) yesterday announced that the Indian theatrical exhibition sector registered a robust performance in the first half of the year by registering a 21 percent increase in the domestic box office collections compared to last year.
With advertisers and agencies dependent on ratings for planning, pricing and performance claims, any prolonged blackout could further weaken linear broadcasting and accelerate its decline
The ministry has sought details on safeguards against fraud, phishing and impersonation as messaging platforms move towards phone number-free discovery
Satellite-based communication providers and telecom operators, often at loggerheads with each other, agreed on the telecom regulator's proposal to authorise communications satellite operators to act as infrastructure providers and partner with existing telecom operators to extend commercial communications services to subscribers.
Prime Minister Narendra Modi emerged as the top-performing influencer across social media platforms in India during June 15-21, while the Indian Cricket Team retained the top spot among brands with more than 43.7 million total actions, according to Comscore’s weekly social media rankings. The rankings also showed Modi leading content engagement across Instagram, Facebook and X, highlighting his dominance across major social platforms.