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    Digital media captures nearly half of India’s Rs 1 lakh crore ad spend: Report

    • 04.08.2025
    • Exchange4media

    As per Crisil Intelligence, a significant share of India’s digital ad spend flows to foreign-owned platforms like Meta and Google

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    Votes, reels and real talk: How micro-influencers are shaping state elections

    • 04.08.2025
    • Mint

    Regional micro-influencers have gained significance in Indian state elections, engaging local communities through dialects and storytelling.

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    Amazon Music adopts a three-pronged strategy; strikes a new chord with podcasts

    • 04.08.2025
    • creative

    Amazon Music in India adopts a three-pronged strategy: offering an ad-free experience within the Prime bundle, creating exclusive podcasts and video content, and leveraging the Amazon tech ecosystem

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    YouTube Updates Its Policy On Profanity In Videos

    • 02.08.2025
    • Medianama

    YouTube’s updated profanity policy marks a shift toward more realistic content moderation.

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    ‘Jurassic World Rebirth’ Roars to the Top as U.K.-Ireland July Box Office Climbs 3%

    • 01.08.2025
    • Variety

    The U.K. and Ireland box office delivered a robust performance in July 2025, generating £107.3 million ($142.3 million), a 3% increase on the same month last year (£103.8 million), according to Comscore.

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    Mahesh Shetty: the unassuming low profile deal maker at JioStar Entertainment

    • 01.08.2025
    • Indian Television

    The understated dealmaker steps into the hot seat to power JioStar’s TV and OTT juggernaut.

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    Gaurav Banerjee appointed Chairman of CII Media & Entertainment Council

    • 01.08.2025
    • Exchange4media

    The appointment is for the year 2025-26

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    Gaurav Banerjee formally appointed BARC Chairman

    • 01.08.2025
    • Exchange4media

    Banerjee's appointment was conformed in a BARC Board meeting on Friday

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    Box Office Milestone: ‘Superman’ Becomes First DC Pic in Years to Soar Past $300M Domestically

    • 01.08.2025
    • The Hollywood Reporter

    In a second heroic feat, the film has also passed up Zack Snyder's solo Superman pic 'Man of Steel' and will soon overtake 'Batman v Superman: Dawn of Justice.'

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    COAI pitches for comms OTT services to be regulated

    • 01.08.2025
    • Indian Broadcasting World

    Telecom industry body COAI yesterday made a strong pitch for over-the-top communication services to be brought under the regulatory framework, saying the segment has vulnerabilities and “largely escape regulatory oversight”.

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