More than ₹2,500 crore worth of ad spending is already at stake with the Indian Premier League (IPL) cricket tournament being postponed. There is more anxiety and less panic but if more businesses get locked down, then panic will be triggered.
The Association for Radio Operators for India, a body of private FM channels in the country, has asked the government to waiver the sector from payment of licence fee for a year.
“This community has supported Netflix through the good times, and we want to help them through these hard times," Chief Content Officer Ted Sarandos said.
The letter is also signed by members of Congress from Los Angeles and other entertainment hubs around the country.
The streaming giant will 'begin reducing bit rates across all our streams in Europe for 30 days. This will reduce Netflix traffic on European networks by around 25%.
Ultimately, the losers could be movies that had found spots on the calendar that gave them the best chance to succeed.
As coronavirus spreads to another parts of the world, the fear of world economy going into another recession cannot be rejected.
As lockdowns throughout the continent force European screens to go dark, independent cinema owners warn that their whole industry could disappear: "It's a question of 1-2 months before we see bankruptcies."
Also encouraging for local music industry workers, artists and festivals was the federal government's COVID 19 care package, announced Wednesday.