India has become the latest and one of the biggest battlegrounds on which established international brands are attempting to win over a chunk of the audience and bring them onto their entertainment streaming platforms.

Of the 255 up and coming international film industry talents selected to participate in an intense six-day programme called Berlinale Talents, India gets a sizable representation of seven this year.

While many sectors are reeling under an economic slowdown in India, the film industry is an outlier and has been witnessing a healthy growth with increased footfall.

The rise of the app in India did not go unnoticed by Facebook founder Mark Zuckerberg.

The Sooner State is rapidly becoming a player in the entertainment industry.

"Last year, we had a total of 39 films or TV productions," said Tava Maloy Sofsky, director of the Oklahoma Film and Music Office.

Netflix’s films had no trouble winning nominations during this year’s awards season — it just had a hard time turning nominations into trophies.

Canada's IMAX Corp, best known for its immersive cinema technology, is bullish on India and sees a potential for close to 100 screens in the country, despite very slow growth here in the last 20 years, a top company executive said.

Despite the lack of diversity in awards show nominees that sparked controversy earlier this year, the entertainment industry is actually moving in a positive, more representative direction. Things have changed a lot in the past four years as a result of the Me Too Movement.

To gain new audiences (and cash), the Amsterdam museum is experimenting with its own brand of populist info-tainment.