Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. More information can be found at https://www.ft.com/tour.
https://www.ft.com/content/ffef3bc9-030f-46b1-bab1-8718cfc85fcc

The share prices of large Indian cinema chains have tumbled, as analysts fret over the scale of the hit they could take. The IPL, a cash cow for broadcasters and advertisers, brings with it a frenzy of product campaigns and launches that are now in jeopardy.

With everyone hooked to streaming content, several producers and filmmakers are considering taking the OTT path instead of waiting for theatres to reopen.

While Netflix, WarnerMedia and Sony each has stepped up with $100 million funds to help aid out-of-work crewmembers, most industry giving has been focused on medical first responders so far.

Smaller films might consider direct OTT release while the bigger players wait and watch; new safety measures likely for film shoots and in theatres

The latest TV and smartphone consumption report by BARC India and Nielsen shows that compared with the pre-Covid-19 period (January 11-31), TV consumption has jumped 43% in week 13. Average daily reach has gone up by another 12% to 627 million (from 560 million).

After TV, Radio sees a strong growth during the lockdown period; 51 million tuned in to seek credible information. Time spent listening to radio increases to 2.36 hours every day.

Starting with the Hindu mythology series 'Ramayan', DD has got back other classics like 'Mahabharat', 'Shaktimaan' and 'Buniyaad' to serve the audiences during the three-week lockdown.

The OOH cost is moving mostly to digital.

Disney on Wednesday also said 8 million subscribers of the global figure were from India alone.