On Monday, Bollywood's most prominent actors like Akshay Kumar, Kartik Aaryan, Tiger Shroff, Taapsee Pannu, Kiara Advani, joined hands and launched the hope anthem.
The film, titled Family, is aimed at spreading awareness about staying at home during the outbreak. It is entirely ‘made at home’ – all the actors shot their parts from within their own homes.The film features Amitabh Bachchan, Rajinikanth, Mohanlal, Mammootty, Chiranjeevi, Priyanka Chopra, Ranbir Kapoor, Alia Bhatt, Prosenjit Chatterjee, Shiva Rajkumar, Sonalee Kulkarni and Diljit Dosanjh.
In yet another gesture of help in the ongoing fight against the COVID-19 pandemic, Shah Rukh and Gauri Khan have offered their personal office to the Brihanmumbai Municipal Corporation (BMC) to help expand the quarantine facility for the afflicted. The four-storeyed building, located in Khar West suburb of Mumbai, would be equipped with essentials for quarantined children, women and the elderly.
Top media officials say the move will help the industry sustain itself at a time when advertisers aren’t spending, payments due from corporates are stuck, supply chains — like in the case of print newspapers — have been disrupted and traditional drivers of media consumption, sports and live entertainment, have all but ground to a halt.
From playing the reruns of popular shows to using video conferencing tools to create content, broadcasters are using different methods to keep the audience entertained during lockdown.
The film industry pledges to support and sustain over 1 lakh daily wage earners for a month.
Content is increasingly being consumed across an array of devices and platforms, which has shifted the onus away from non-digital platforms while simultaneously heralding the fragmentation of this audience base.
The group will consist of 250 randomly selected members of Mahila Kalakar Sangh, 250 randomly members of Junior Artists Association, and 2,500 randomly members of Film Studios Setting and Allied Mazdoor Union.
Quibi, which will eventually cost $5 a month with ads, or $8 without them, will roll out 175 shows this year. The kaleidoscopic slate of programming will be a mix of comedic series, dramas, reality shows, and topical news programs — all of it serialized into brief episodes.
Amazon has also developed a game processing engine called Lumberyard that incorporates Amazon’s cloud computing power.