The latest TV and smartphone consumption report by BARC India and Nielsen shows that compared with the pre-Covid-19 period (January 11-31), TV consumption has jumped 43% in week 13. Average daily reach has gone up by another 12% to 627 million (from 560 million).
After TV, Radio sees a strong growth during the lockdown period; 51 million tuned in to seek credible information. Time spent listening to radio increases to 2.36 hours every day.
Starting with the Hindu mythology series 'Ramayan', DD has got back other classics like 'Mahabharat', 'Shaktimaan' and 'Buniyaad' to serve the audiences during the three-week lockdown.
Disney on Wednesday also said 8 million subscribers of the global figure were from India alone.
'The time away from business may give producers, distributors, and exhibitors an opportunity to find a solution for the betterment of the industry.'
OTT consumption has been on a steep upward curve, especially since the Covid-19 crisis.
According to IBF, media and entertainment industry is already facing the brunt of the slowdown as ad bookings have nosedived by nearly 50%.
The ad filmmaker said that there is an 'incredible back story' to how a dozen of India's top actors, including Amitabh Bachchan, Rajinikanth and Mohanlal, came together.
The Criminal Investigation Bureau has shut down what was reportedly the nation’s top video piracy Web site, 8maple.ru (楓林網), and arrested its two alleged proprietors in Taoyuan. Authorities estimated that the site had infringed on NT$1 billion (US$33.2 million) in copyrights owned by the movie and TV industries. The investigation was supported by the Alliance for Creativity and Entertainment (ACE).