Prime Video India has added Sony LIV at ₹399 a month or ₹1,499 a year, combining access to its entertainment catalogue, television programming and live sports within a single streaming service.

Netflix’s revenue in India grew around 18 percent year-on-year on a foreign exchange-neutral basis in the September quarter, while viewing hours surged 24 percent in Q3, as a strong local content slate and a new loyalty bundle with Flipkart helped the streaming giant record its largest-ever quarter of paid net additions in the country.

The sector has urged the government to delink Programme Code and Advertising Code compliance from authorisation renewal

From local retail signage and dealer campaigns to wall paintings, installations, industry leaders say fragmented ownership & inconsistent reporting make it difficult to assess outdoor’s full scale

Netflix co-CEOs Ted Sarandos and Greg Peters nodded to slowdown in U.S. viewing and ad sales that spurred the radical shake-up of the streamer’s content leadership during Tuesday’s conversation with Wall Street analysts after its third-quarter earnings release.

The ministry of information and broadcasting (MIB) is yet to decide on fresh registration applications from BARC and TAM India, a joint venture between Nielsen and Kantar Media. Key concerns include BARC's ownership structure, progress on cross-media measurement and the absence of an updated Broadcast India study, according to people familiar with the matter.

Viewing hours rose 24% in Q3 2026 as a strong local content slate and Flipkart partnership helped Netflix record its biggest quarter for paid subscriber additions in India.

At the CII Big Picture Summit 2026, Joint Secretary Senthil Rajan stated that the Ministry of Information and Broadcasting is removing policy bottlenecks, including the 12-minute advertising cap rule.

CERT-In said the affected organisations did not detect the unauthorised access themselves. The agency also warned that AI-powered tools are accelerating financially motivated cyberattacks.