JioStar, Sony, Zee and other rights holders have sought repeated court orders to stop illegal sports streaming in India. Broadcasters say piracy undermines revenue and rights values, while lawyers warn enforcement remains costly and difficult.

Netflix’s Asia-Pacific production head Sung Q Lee, ‘The Outlaws’ director Kang Yun-sung and Wētā FX's Kimball Thurston discussed creative possibilities, production savings and the limits of AI at the streamer’s Creative Asia event in Busan.

Under new ASCI rules, every consumer-facing AI-generated variant must stand on its own, even if master creative was compliant - a practical problem for brands producing adaptations from one campaign

Featuring Revathy Asha Kelunni, Shreya Kalra, Vineeth Beep Kumar and Sanjana Sarathy, the series joins a growing list of brand-led microdramas as advertisers experiment with episodic storytelling

In its Rewire for Growth report, dentsu India argues that lower acquisition costs and stronger campaign responses can conceal poor customer quality, weak activation and limited long-term business value

The MIB told TDSAT that OTT platforms like Prasar Bharati's WAVES do not fall under satellite TV regulations, seeking dismissal of AIDCF's petition against onboarding linear channels.

India's most powerful consumer cohort is generating enormous attention through its protests, but the media and advertisers that need that attention most are constrained from embracing it.

Claude Haiku 5.5 targets high-volume AI workloads, with Anthropic offering lower token prices, adjustable effort controls and improved benchmark performance over Haiku 4.5.

South Asian filmmakers from around the world will compete for $150,000 in grants at the third Tasveer Film Market, held in tandem with the 21st edition of the Tasveer Film Festival in Seattle from Oct. 13-18.