Canadian producers are urging the government to bring back plans to force American companies to help subsidize domestic film and TV production as part of the larger fight with the U.S.
MIB has approached TAM and Chrome DM seeking their support and capabilities for CTV measurement, according to people familiar with the development
India’s music-streaming market is betting on telecom, OTT, banking and other bundles to convert reach into paying users, but experts say exclusive content and better licensing economics will be key to making the model work.
With Toxic: A Fairytale For Grown-Ups set to reach cinemas on August 26, its makers have secured interim legal protection against the circulation of allegedly false and defamatory content about the film.
The Ministry of Information & Broadcasting (MIB) held a national conference with Information and Public Relations Secretaries from States and Union Territories in New Delhi on Tuesday, seeking to strengthen Centre-State coordination across media, broadcasting, public communication and India’s creative economy.
Companies that fail to comply could face penalties of up to 10% of their global revenue
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot
Brands aren't abandoning TV and top channels are selling out, but without fresh GRPs, broadcasters are negotiating harder on rates, inventory and integrations as the festive quarter gets underway
YouTube CEO Neal Mohan says creators can now get feedback on Shorts drafts before publishing, while Premium Lite is expanding to markets including Indonesia, the Netherlands and Portugal.
From Bigg Boss and Shark Tank India to Khatron Ke Khiladi, Splitsvilla and new-age OTT formats, reality is evolving from programming inventory into an attention ecosystem where television and streaming can work together to tap fandom, participation, social conversation and commerce.