Questions about memory are becoming central to how AI systems evolve.

Eligible creators can now tag Amazon products directly in videos, Shorts and live streams, with affiliate earnings paid through AdSense.

Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution.

For the creator economy, this could broaden the pool of advertisers willing to experiment with influencer-led CTV programming.

AI, regional content and 5G push growth to nearly twice the global rate, as the sector pivots from chasing eyeballs to chasing revenue.

The agreement requires Meta to introduce daily usage limits, overnight blocks, restrictions on notifications and stronger age checks for teenage users, while allowing personalised recommendations and targeted advertising to continue

As ChatGPT Ads enter India, advertisers can track impressions, clicks and conversions, but cannot see the conversations in which their ads were served

Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience signals.

Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad