The producing team behind ‘Wolf & Dog’ have boarded ‘Idiot’, a Ladakhi feature film that was showcased at the co-production market of the WAVES Film Bazaar, the industry platform of the 56th International Film Festival of India (IFFI) being held in Goa.

Led by National Convenor Dr Sandeep Goyal, AIAI aims to shape ethical, innovation-led AI adoption across India’s creative and tech sectors, from advertising and film to gaming, music and publishing

A growing number of film projects — particularly mythological and historical ones that are expensive and time-taking to mount — are now being produced with GenAI

Platforms targeted towards children and/or the ones with interactive gaming features will be subject to additional
compliances, particularly around consent, age-gating, retention periods, and handling of children’s personal data.

The deal vaults India's largest cinema advertising network past 4,000 screens and 2,500 multiplexes

Even as state broadcaster Prasar Bharati ties up to broadcast AI content, in the long run, advertising does seem a
more viable model for the genre than paid subscriptions.

As AI agents take charge of discovery, comparison, and purchase, India’s marketing playbook shifts from chasing clicks to earning algorithmic trust in a machine-led economy

The DPDP act pushes companies toward cleaner data, consent-led marketing, and trust-driven monetisation models, note industry watchers

The industry players have submitted that the draft guidelines do not account for how digital content is produced, licensed and delivered, nor for the operational complexity