Subscribe to get latest news delivered straight to your inbox


    News

    Marketers embrace AI faster than they can use it well, study finds

    • 12.11.2025
    • BestMediaInfo

    MiQ’s “AI Confidence Curve” survey found that 72% plan to expand AI use in the next 12 months, but only 45% feel confident about applying it successfully

    read article

    What changed after broadcasters’ pushback to the multi-agency TRP plan

    • 12.11.2025
    • BestMediaInfo

    BestMediaInfo.com tracks the shift from a permissive to a tighter draft after broadcaster submissions, while keeping its intent to bring competition to BARC intact

    read article

    Reddit rolls out interactive ad formats to boost creative control for brands

    • 12.11.2025
    • Storyboard18

    These new ad units, built on Reddit’s Developer Platform, enable advertisers to create content for over 100,000 communities, inviting users to "play, participate, and explore" directly inside the ad.

    read article

    Kantara to Krishna: Webtoons, animators winning Gen Z, Gen Alpha with folklore

    • 12.11.2025
    • Mint

    Indian creators are differentiating themselves by building stories that blend education, entertainment, and
    emotional intelligence.

    read article

    Happy Fire Stick Crackdown Malware Armageddon Month

    • 12.11.2025
    • TorrentFreak

    It appears that Fire Stick Crackdown Malware Armageddon Month is upon us once again. While there is legitimate news, including Amazon's updated anti-piracy policy, a steady stream of clickbait makes it difficult to properly value every announcement.

    read article

    Disney Execs Talk Gaming IP Push, Microdrama Ambitions and Asia Pacific Localization Strategy

    • 12.11.2025
    • Variety

    Four years into its Asia Pacific rollout, Disney Plus is accelerating its commitment to regional content production while exploring new formats including vertical video and gaming adaptations.

    read article

    The Vertical Revolution: How Microdramas Became a Multi-Billion Dollar Global Phenomenon

    • 12.11.2025
    • Variety

    Four years ago, the microdrama industry as we know it didn’t exist. Today, it’s a global juggernaut racing toward $26 billion in annual revenues by 2030, fundamentally reshaping how audiences consume serialized storytelling on their smartphones.

    read article

    Netflix House Philadelphia Is a Pretty Photo Op for the ‘Gram

    • 12.11.2025
    • The Hollywood Reporter

    The future of streaming is a former Lord & Taylor in a shopping mall in King of Prussia, Pa. Or that’s what Netflix hopes.

    read article

    Cannes Lions to introduce Creative Brand Lion in 2026; AI craft, data categories refreshed

    • 12.11.2025
    • BestMediaInfo

    The festival refreshes Creative Data criteria, an AI Craft subcategory and expands retail media, ahead of submissions opening January 15 for the June 22–26, 2026 edition

    read article

    Inside Netflix House: A Big Bet On Experiential Entertainment

    • 11.11.2025
    • The Hollywood Reporter

    Giant immersive experiences based on 'Wednesday' and 'One Piece,' joined by tech-driven mini golf and VR, and a last-minute dose of 'KPop Demon Hunters' power the first location outside Philly

    read article