With over 75% of Indian digital consumers engaging in second-screen viewing, content creators are adjusting strategies to retain audience attention.
Madhya Pradesh (MP) is making a power move in the world of animation, visual effects, gaming, comics, and extended reality (AVGC-XR), unveiling a bold policy aimed at transforming the state into a digital media powerhouse.
Of the 200 films released last year, just 24 were financially successful. The rest resulted in staggering losses, with producers suffering between Rs 600 to 700 crore in deficits.
The Comic Creator Championship, a key event under the WAVES 2025 summit, is aimed to redefine India’s comic book industry.
A major issue is the lack of digital literacy. Many Indians remain illiterate, engaging with technology without understanding its implications.
Satcom will make a value addition of $20 billion in the next five years and contribute 0.12% to the GDP by FY2028, according to a report by KPMG in India.
Under this challenge, MIB has invited advertising professionals and freelancers to develop innovative campaigns that position Khadi as a global brand.
Focus on regional languages may turn into a boon for the cash-strapped Hindi news broadcasters who ended up paying Rs 19 crore for a slot on DD Freedish last year owing to general elections.
Re-runs contributed about 2 percent to PVR Inox's admissions in Q3. In 2025, re-releases such as Yeh Jawaani Hai Deewani made up for some of the big movies such as Game Changer which did not perform well, said Ajay Bijli.
From being a partner in a successful law firm to taking up employment in a global corporation can sound strange to some - but not to Kiran Desai.