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    OTT platforms struggle to keep viewers engaged as mobile scrolling emerges as a big distraction

    • 09.02.2025
    • LiveMint

    With over 75% of Indian digital consumers engaging in second-screen viewing, content creators are adjusting strategies to retain audience attention.

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    Madhya Pradesh unveils AVGC-XR policy to boost jobs and investment

    • 08.02.2025
    • Indiantelevision

    Madhya Pradesh (MP) is making a power move in the world of animation, visual effects, gaming, comics, and extended reality (AVGC-XR), unveiling a bold policy aimed at transforming the state into a digital media powerhouse.

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    Malayalam film industry calls for shutdown, but will it resolve the real issue?

    • 08.02.2025
    • Indian Broadcasting World

    Of the 200 films released last year, just 24 were financially successful. The rest resulted in staggering losses, with producers suffering between Rs 600 to 700 crore in deficits.

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    WAVES comics creator contest to spotlight amateur, pro talents

    • 08.02.2025
    • Indian Broadcasting World

    The Comic Creator Championship, a key event under the WAVES 2025 summit, is aimed to redefine India’s comic book industry.

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    DPDP: A missed shot at reform?

    • 08.02.2025
    • Deccan Herald

    A major issue is the lack of digital literacy. Many Indians remain illiterate, engaging with technology without understanding its implications.

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    Satcom to pave way for expanding India’s connectivity as 5G gains traction

    • 07.02.2025
    • Telecom.com\EconomicTimes

    ​Satcom will make a value addition of $20 billion in the next five years and contribute 0.12% to the GDP by FY2028, according to a report by KPMG in India.

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    MIB and AAAI partner to launch ‘Make the World Wear Khadi’ challenge

    • 07.02.2025
    • BestMediaInfo

    Under this challenge, MIB has invited advertising professionals and freelancers to develop innovative campaigns that position Khadi as a global brand.

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    DD Freedish e-auction: Separate slots for regional languages; Hindi news pricing to correct

    • 07.02.2025
    • BestMediaInfo

    Focus on regional languages may turn into a boon for the cash-strapped Hindi news broadcasters who ended up paying Rs 19 crore for a slot on DD Freedish last year owing to general elections.

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    Pushpa 2 scripts a turnaround for PVR Inox but Bollywood still a flop show

    • 07.02.2025
    • money control

    Re-runs contributed about 2 percent to PVR Inox's admissions in Q3. In 2025, re-releases such as Yeh Jawaani Hai Deewani made up for some of the big movies such as Game Changer which did not perform well, said Ajay Bijli.

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    Why legal professional Kiran Desai swears by Netflix

    • 07.02.2025
    • Indiantelevision

    From being a partner in a successful law firm to taking up employment in a global corporation can sound strange to some - but not to Kiran Desai.

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