Some of the new features are - viewers can soon scan QR codes in videos for making purchases, creators can tag products at specific moments, expanded thumbnail file limit
MIB’s draft amendment proposing exclusion of landing page viewership from measurement could reshape not just how ratings are counted, but also how advertising money flows through the TV ecosystem
Centre invites feedback on revised draft for TV rating agencies’ policy guidelines
Netflix expands programmatic and targeting via Netflix Ads Suite, and readies global format and measurement upgrades through 2026
Each stall is available on a sharing basis and includes two delegate passes, lunch and high tea, evening networking opportunities
At last count, Brad Pitt-starrer F1: The Movie had made over Rs. 102 crore in box office collections in India.
YouTube rep says cancellation rate it has seen ‘does not align with the findings of this survey’
Conflating social media content and movies is thoroughly misleading.
Recently, the Ministry of Electronics and Information Technology (MeitY) published the final version of “AI Governance Guidelines,” which is aimed to provide a framework that “balances AI innovation with accountability, and progress with safety.”
Bite-sized format, binge-worthy content, cost-friendly production place microdramas at an inflection point; players exploring brand partnerships and monetisation avenues, say industry watchers