MGM, the studio behind the film, reportedly lost between $30 million to $50 million due to the delays, insiders said.

The TRP system may be broken but the stars of broadcast TV refuse to press pause on their prime-time melodrama as the tiny universe of news tries to fill the big shoes of entertainment channels.

While (most) megabudget tentpoles are being held back for a big-screen release, higher-priced home entertainment fare is becoming the industry standard for a wide array of titles that cannot wait out the pandemic.

Industry watchers and trade experts, however, say these things remind of the Doordarshan era. That was a time when the small screen in India churned out stories with universal appeal and also created jobs for a range of talented actors, thereby making them household names -- just as it is happening today on OTT platforms.

The business model didn't add up as its target market ran counter to free advertising-supported offerings, analysts note.

The rapidly evolving world of mobile gaming enables advertisers a new opportunity to reach customers based on their personal interests and behaviors.

Broadcasters and media experts say these are part of long-term plans of strengthening the overall portfolio of companies and expanding into segments they are not yet present in.

'The extinction of cinemas has been talked about for time immemorial and has been written about by experts during most important junctures. But we are certain that we will always be in the business of spreading happiness and creating special experiences,' says PVR CEO Gautam Dutta.

IPL, festival season and delay in the implementation of NTO 2.0 are some of the factors that are bringing some relief to the Indian TV industry.