But just how do these algorithms work and are they really as culturally damaging as Scorsese suggests?

It’s been proved in the past couple of months that once there is good content to consume, people come for it. So the need of the hour is that more studios and producers should come up with their upcoming film slates.

With regional platforms, original shows, better subtitles, and an audience base that’s spilling outside metros and across borders, streaming is growing up in the country.

Theatrical release of around 17 Bollywood films has been announced so far, including big ventures like Ranveer Singh's 83 and Jayeshbhai Jordaar, Akshay Kumar's Bell Bottom, Ranbir Kapoor's Shamshera, and Ajay Devgn's Maidaan.

Govt is under pressure to bring OTT on a par with films, so all content is pre-certified.

"Smaller-scale services like Starz and AMC Networks' might be better off folded into larger platforms," writes Wells Fargo's Steven Cahall.

Film, television and sports groups including SAG-AFTRA, the DGA and Producers Guild additionally asked Senators for "direct intervention" in the form of temporary federal funds on Friday.

As 2021 approaches, studios are finding ways to begin shooting again, and once the shoots are complete there will be plenty of work on the horizon for artists in the year to come.

For the content creators they find it becomes their problem when the platform starts taking non compliant content down or even deleting channels, which of course can have a devastating impact.