Experts feel paying 40-50% of distribution cost for reaching 15% of audience with least buying capacity makes no business sense as this escalated cost cannot be recovered from advertising.
Pent-up demand from moviegoers and big-ticket films lined up this year should ensure recovery for the industry.
The NUE licence would enable the entity to hold pan-India control in payments, rivalling the likes of the government backed National Payments Corporation of India.
No sooner did US Treasury Secretary Janet Yellen warn about Bitcoin’s inefficiency early last week than cryptocurrency prices tanked.
Nasscom and Microsoft will work closely to develop and promote the AI Gamechangers program, built on a shared commitment towards accelerating the adoption of AI across key sectors.
Bob Chapek says the consumer is probably more impatient than they’ve ever been before, particularly since now they’ve had the luxury of an entire year of getting titles at home pretty much when they want them.
Capoor has been appointed for a period of one year with immediate effect.
CreativeFuture, a coalition of more than 560 companies in the creative sector has penned a letter to the Biden administration, urging them to support those creative industries hit hard by the pandemic by adopting a strong copyright agenda.
The yearbook offers insights and data on ‘What India Watched’ in 2020 along with trends across the pandemic-hit months with a special focus on four distinct phases — Pre-Covid, Covid: During Lockdown, Covid: Unlock, and Year Ender.