74% of the gamers prefer to watch gaming advertisements over in-app purchases in order to move to the next stage in the game. They also boast of a high ad recall with 60% being able to recall an ad seen in or during a game.

With several working actors such as Ranbir Kapoor and Manoj Bajpayee being diagnosed Covid positive, is there a potential shut down in the offing for the film industry again? We talk to makers and experts to know the sentiment within the industry.

As per the government directive, all drama theatres and auditoriums will be operating at 50% capacity and one will be able to enter the premises without wearing proper masks.

After a year in which most people were stuck indoors, it should come as little surprise that streaming platforms skyrocketed in popularity over the past 12 months. For the first time ever, subscriptions to streaming services surpassed one billion, reaching 1.1 billion globally.

Writing was the rare Hollywood vocation that never had to shut down, but A-list scribes including Damon Lindelof and Courtney Kemp describe a different reality: "I've written less in the last year than I have my entire career."

Digital subscribers hit the 1 billion mark globally for the first time as moviegoing collapsed last year amid the pandemic, the annual report of the Motion Picture Association shows.

India has become the top country in the world in the use of mobile applications and the government is encouraging and promoting Indian innovators to create apps, IT Minister Ravi Shankar Prasad.

If there is one country India should be using as a role model for pandemic management, as well as putting its Make-in-India initiatives on a stronger foundation, it is Taiwan.

Homegrown OTT platform ALTBalaji, known for its Hindi originals, which has sold over 16 lakh subscriptions in the third quarter, said that their focus in the coming time is going to be the "electrifying market" of next billion internet users hailing from the Hindi heartlands across the Tier 2, 3, and 4 cities.