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    Dish TV CEO seeks immediate rollout of TRAI recommendation on reducing DTH licensing fee

    • 27.02.2025
    • ETTelcom

    On February 21, to ease the financial burden on DTH operators, the Telecom Regulatory Authority of India (TRAI) has recommended a reduction in the authorisation fee from the current 8% to just 3% of AGR.

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    California Film and TV Tax Incentive May Get Expanded Amid New Production Push

    • 26.02.2025
    • The Hollywood Reporter

    The introduction of two bills on Wednesday follows plans to increase film and television incentives to $750 million a year.

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    Young southern actors outperform Bollywood peers in box office openings

    • 26.02.2025
    • LiveMint

    Southern stars understand that they need to be consistent with their image, and can’t afford to make niche or segmented films that target only particular audiences, according to industry experts.

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    More Ads Coming? YouTube Pushes Automated Mid-Roll Advertisements for Smoother Viewing Experience

    • 26.02.2025
    • Medianama

    The new feature, which will take effect starting May 12, 2025, will see more and more advertisements placed at “natural break points”, such as pauses and transitions, to maintain the flow of the video.

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    Hack the ad spend: AAAI challenges marketers to optimise budgets smarter

    • 26.02.2025
    • Indian Television

    The advertising world is no stranger to budgets vanishing into thin air. Enter the AAAI Ad Spend Optimizer Hackathon—an electrifying initiative under the Waves Create India Challenge, where number crunchers, data wizards, and marketing maestros are set to redefine ad spend efficiency.

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    X unveils Grok AI-powered tools for ad creation and campaign analysis

    • 26.02.2025
    • Best Media Info

    Advertisers can now generate tailored ad copy, visuals, and targeting strategies in minutes

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    Is Brand India ready for agentic Al and autonomous marketers?

    • 26.02.2025
    • Exchange4Media

    Marketers and tech experts say agentic Al can enable dynamic, hyper-personalized marketing, optimise bidding, and enhance ad spend efficiency, but one needs to be mindful of the ethics

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    Sony Pictures, Warner Bros. Team With Howard Hughes For Summerlin Studios In Vegas

    • 26.02.2025
    • Deadline

    Along with Howard Hughes Holdings, Sony Pictures Entertainment and Warner Bros. Discovery have announced plans for a 31-acre world-class production facility in Las Vegas.

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    How Does the UK’s AI Copyright Proposal Affect Artists?

    • 26.02.2025
    • Medianama

    More than 1,000 musicians have released a silent album protesting the UK government’s proposed changes to the copyright laws, allowing companies to train their AI models on copyrighted works like music, art, and text without a license or remuneration.

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    Overhauled Amazon Alexa+ now comes with generative AI

    • 26.02.2025
    • Indian Broadcasting World

    Amazon on Wednesday unveiled the first major overhaul of its Alexa voice assistant since its introduction more than a decade ago, embedding it with generative artificial intelligence.

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