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    India’s Music Composers, Screenwriters Associations Ink Historic Fair Credit Deal; Vishal Bhardwaj Hails ‘Collaborative Future’

    • 27.02.2025
    • Variety

    In a watershed moment for India‘s entertainment industry, the Music Composers Association of India (MCAI) and Screenwriters Association (SWA) have formalized a groundbreaking partnership that promises to reshape creative collaboration across Bollywood and beyond.

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    Why Pay TV remains prime in the broadcasting universe

    • 27.02.2025
    • Exchange4Media

    While digital streaming is rapidly growing, Pay TV continues to hold its ground in India’s media ecosystem, especially in sports and premium entertainment categories, share industry heads.

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    Second U.S. Pirate Site-Blocking Bill Incoming: MPA, Google, Verizon Met to Discuss

    • 27.02.2025
    • TorrentFreak

    A renewed attempt to introduce site blocking in the U.S. emerged in late January when U.S. Rep. Zoe Lofgren (D) introduced the Foreign Anti-Digital Piracy Act.

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    Is AI Just a Marketing Term? Insights from the Internet Governance Project on MeitY’s AI Governance Guidelines

    • 27.02.2025
    • Medianama

    Early this year, The Ministry of Electronics and Information Technology (MeitY) issued a report on development of AI Governance guidelines.

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    AI in Advertising: A game-changer or a creativity killer?

    • 27.02.2025
    • Storyboard18

    As brands embrace AI-generated creatives, the industry grapples with cost savings, ethical concerns, and the future of human creativity.

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    News Publishers Ask Govt To Step In And Regulate AI Misinformation

    • 27.02.2025
    • Medianama

    Enforcing copyright—that’s where the government also needs to get involved,” said Mariam Mammen Mathew, CEO of Manorama Online, at the DNPA Conclave on February 27.

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    Vaishnaw calls for fair compensation and copyright protection for traditional media at DNPA Conclave

    • 27.02.2025
    • Best Media Info

    At the conclave, MIB Secretary Sanjay Jaju flagged concerns about the unchecked spread of misinformation and clickbait journalism that, he said, undermined democratic values

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    WAVES Create India Challenge: AAAI and MIB host Ad Spend Optimiser hackathon

    • 27.02.2025
    • Best Media Info

    The hackathon invites young advertising and marketing professionals to demonstrate their expertise in ad optimisation

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    Skepticism looms over YouTube ‘Shorts’ despite aggressive push

    • 27.02.2025
    • StoryBoard18

    Concerns over content safety and ad effectiveness temper marketers’ enthusiasm, even as YouTube ramps up efforts to challenge Instagram Reels.

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    MeitY Secretary S. Krishnan on AI enforcement and news publishers’ role in driving quality content

    • 27.02.2025
    • StoryBoard18

    Speaking at Storyboard18 DNPA Conclave 2025, in New Delhi on February 27, MeitY Secretary S Krishnan discussed the need of effective monitoring of AI regulation and how India's stance on AI balances innovation with safeguards against potential harms.

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