While movies contributed to the major share of viewership initially, over the last year we saw a trend of more and more engagement on web-series, so much so that now it’s at an almost equal split.

In a letter to Finance Minister Nirmala Sitharaman, Tamil Nadu Film Active Producers Association (TFAPA) appealed to reduce TDS for cinematograph films from 10 percent to 2 percent.

As theatres remain shut, cinema hall owners have urged the government to come out with a pan-India solution. We talk to some of the players to understand more about their demands, and respite they are hoping for.

Ad revenue is expected to grow at 13% CAGR to touch $13.3 billion by 2025, forecasts MPA.

Unlike last year, when the pandemic broke out and internet download speeds dropped due to high usage, this year during the Covid-19 second wave the download speed experience has been smoother, a paper by mobile analytics firm Opensignal said.

Indian youth, even in tier II and III across socio-economic categories have relatively higher tech-literacy when it comes to mobile apps and devices. These young users are social media savvy which shows, how well these platforms have penetrated within the Indian mobile market and already pushing social AR experiences for fun, advertising or commerce.

Streaming platforms are looking away from the binge-viewing model to drop episodes at specific intervals even for local Indian series.

The British government is poised to create new laws that will protect public-service broadcasters, including the BBC, from potentially slipping into obscurity in a future digital world dominated by internet-based television.

The DoT has allowed Telecom Service Providers to use their existing spectrum for the 5G trials.