Potential approaches include a software development kit (SDK), an application programming interface (API), a hybrid model or another mechanism identified through a technical evaluation

This was revealed through the 17th report of the Committee on External Affairs, titled “India’s Role in Global Tech Diplomacy, Digital Governance, Outer Space Diplomacy, AI and Emerging Innovations,” tabled in September 2026. Member of Parliament Shashi Tharoor had chaired the Committee.

India generates and hosts a significant share of the world’s data, but its domestic data centre capacity remains comparatively limited.

Prime Video has announced its content line-up for the week, featuring reality shows, Korean dramas and action thrillers. The line-up includes ‘Rise and Fall’ Season 2, ‘The Traitors Telugu’, ‘The Terminal List’ Season 2, ‘Love In Disguise’ Season 1 and ‘Final Table’ Season 1.

A new virtuous circle is emerging for media and entertainment giants that promises to harness the advantages of disparate platforms, digital and linear, powered by the connective tissue of YouTube.

CII Big Picture Summit explores the forces driving audience engagement, creativity and new revenue streams The post Media 2030: AI, creators and content-to-commerce to reshape India’s entertainment industry appeared first on Indian Television Dot Com.

CII has called for a responsible AI framework for India’s media and entertainment industry, recommending safeguards for AI-generated content, copyright licensing, consent-based use of likeness and voice, and creator rights.

BULLET will use Vitrina’s international network and AI platform to identify potential content, distribution and co-production partners, while exploring overseas applications for its Trinetra AI technology.

New Delhi: India’s media and entertainment industry needs a fundamental rethink of its business models, with audience reach alone no longer enough to ensure sustainable growth.