In an era shaped by digital platforms, Gen AI, performance metrics and creator culture, the idea of what constitutes creative” is being constantly questioned. So what does India really mean when it calls something creative today?

Europe VP Andrew Bennett shares the logic for Prime's latest pacts in Spain and France, and why HBO Max is doubling down on its partnership.

South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack

To boost its live programming, Netflix struck a 10-year deal with World Wrestling Entertainment valued at more
than $5 billion to showcase stars like Bron Breakker.

Only about half of movies made in many regional languages find buyers thanks to the packed calendars and
limited budgets of streaming services.

A decade ago, they were hailed as a bridge between north and south India. But pan-India films have not quite lived up to that promise. The successes, few in number, are genuine blockbusters. But the failures—there are way too many of them—crash and burn ignominiously.

Federation of Indian Chambers of Commerce & Industry (FICCI) and Motion Picture Association (MPA) organised an official pre-summit on Tuesday ahead of the India AI Impact Summit 2026.

The U.S.-India Strategic Partnership Forum (USISPF) on Tuesday welcomed remarks delivered by U.S. Ambassador-designate Sergio Gor during his first public address in India, describing them as a strong reaffirmation of the depth, continuity, and strategic importance of the U.S.-India relationship.

In February, India and the US decided to complete negotiations on the first tranche Bilateral Trade Agreement (BTA) by November last year. By March, they had finalised the Terms of Reference of the agreement.