The story isn’t that global AI giants are being unusually kind to the Indian consumer. The story is that India is the cheapest and most powerful way to train, tune and future-proof business models
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
India’s top tech bodies have asked the IT ministry to tighten definitions of “synthetic” and “deepfake” content, focus enforcement on harmful use, and align with global standards
Hits like F1: The Movie, Mission: Impossible- The Final Reckoning and even Saiyaara were primarily tilted towards
metros.
Between April and September 2025, the Advertising Standards Council of India (ASCI) investigated 6,841 complaints and scrutinised 6,117 advertisements for potential violations of its Code. Notably, 98% of these ads required modification, while 97% of all ad violations originated from digital media.
Who should be held liable when an AI chatbot like ChatGPT of OpenAI spews out a copyright-infringing output based on a specific prompt? The person who entered the prompt? Or, the machine that generated the infringed answer or output?
MiQ’s “AI Confidence Curve” survey found that 72% plan to expand AI use in the next 12 months, but only 45% feel confident about applying it successfully
BestMediaInfo.com tracks the shift from a permissive to a tighter draft after broadcaster submissions, while keeping its intent to bring competition to BARC intact
These new ad units, built on Reddit’s Developer Platform, enable advertisers to create content for over 100,000 communities, inviting users to "play, participate, and explore" directly inside the ad.
Indian creators are differentiating themselves by building stories that blend education, entertainment, and
emotional intelligence.