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    Broadcasters court the creator economy to boost reach and revenue

    • 03.03.2026
    • Exchange4media

    With ad spend increasingly tied to engagement rather than traditional reach, broadcasters are recognising creators as key players in the attention economy

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    OTT platforms turn free hits into paywalled shows to boost subscribers

    • 03.03.2026
    • Mint

    Subscription-based streaming platforms are acquiring popular free content to attract new subscribers. Shows like Lock Upp and Dhindora are moving to paid services, benefiting producers with higher budgets and marketing

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    WordPress.com Flags Concerning Spike in AI-Generated DMCA Takedowns

    • 02.03.2026
    • Torrent Freak

    WordPress.com parent company Automattic has published its latest transparency report, calling out AI-generated DMCA notices as a new type of takedown abuse.

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    Streaming is going to cost more. That’s the price of mergers.

    • 02.03.2026
    • Mint

    Paramount won the bidding war for Warner Bros. Discovery.

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    The great Indian OTT reset: why original shows are dwindling

    • 02.03.2026
    • Mint

    A part of this drop is explained by the banning of certain apps specializing in adult content in 2025, particularly Ullu.

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    Google Invokes First Amendment to Shield Gmail Users from Piracy Subpoena

    • 01.03.2026
    • Torrent Freak

    Google is refusing to hand over subscriber data for dozens of Gmail users in an ongoing piracy lawsuit at an Illinois federal court.

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    On Advertising Inside AI

    • 28.02.2026
    • Medianama

    ChatGPT has over a 100 million users in India, and Google is ensuring that its AI models are in every surface that Google owns. The answer to the questions about where the worlds advertising will go, even as the “answers” engine destroys and replaces the search engine is obvious: that money will have to find somewhere to go, and hence it will land up in AI and Social.

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    JioStar’s Piyush Goyal outlines vision for ‘Any Screen, Any Pipe’ future of TV

    • 28.02.2026
    • Indian Broadcasting World

    Piyush Goyal, Head of Distribution at JioStar, discussed his vision for the future of television on Feb 24, highlighting linear TV’s continued relevance while emphasizing the shift toward multiplatform delivery in Mumbai.

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    JioStar’s Piyush Goyal outlines vision for ‘Any Screen, Any Pipe’ future of TV

    • 28.02.2026
    • Indian Broadcasting World

    Piyush Goyal, Head of Distribution at JioStar, discussed his vision for the future of television on Feb 24, highlighting linear TV’s continued relevance while emphasizing the shift toward multiplatform delivery in Mumbai.

    read article

    India AI Impact Summit 2026: Experts urge AI investments to focus on public-interest goals

    • 28.02.2026
    • Exchange4media

    The conversation highlighted that the question is no longer limited to build data centre capacity, but to ensure that these resources are used to clearly define public-interest outcomes across sectors

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