Even as state broadcaster Prasar Bharati ties up to broadcast AI content, in the long run, advertising does seem a
more viable model for the genre than paid subscriptions.

As AI agents take charge of discovery, comparison, and purchase, India’s marketing playbook shifts from chasing clicks to earning algorithmic trust in a machine-led economy

The DPDP act pushes companies toward cleaner data, consent-led marketing, and trust-driven monetisation models, note industry watchers

The industry players have submitted that the draft guidelines do not account for how digital content is produced, licensed and delivered, nor for the operational complexity

Eros Innovation has closed approximately $150 million in capital and strategic acquisitions as the company accelerates its transformation into an AI-driven media and entertainment platform valued at $2 billion.

An exclusive, nationally representative survey of 2,244 Americans reveals a love-hate affair with AI music — and stark divisions across generations and party lines.

Warner Bros. Discovery (WBD) board will evaluate offers before Thanksgiving, with the process expected to conclude by year-end.

The 56th International Film Festival of India (IFFI) opened its 2025 edition yesterday in Goa with an unprecedented, citywide celebration that spilled out of auditoriums and onto the streets. In its first-ever open-city format, the festival transformed public spaces into live performance arenas, blending cinema, culture and community participation

The WAVES Film Bazaar, South Asia’s global film market, opened yesterday in Panjim, Goa with an inspiring inaugural ceremony attended by a distinguished gathering of leaders, policymakers, filmmakers and global delegates.