Streaming platforms are shifting to contextual advertising, recognizing its importance for engagement. Advertisers align their strategies with viewer emotions and behaviors, leading to targeted ad placements
Amazon Music India is implementing a three-tier subscription model to attract more users, including a free service with ads, an upgraded Prime experience, and a premium unlimited plan. This change reflects the growing demand for diverse music services amid increasing smartphone penetration.
Malaysia has begun enforcing one of Asia’s toughest social media age restrictions, requiring platforms to block users under 16 as governments worldwide intensify scrutiny of tech companies’ impact on children.
The Centre is unlikely to dilute its proposed requirement for social media platforms to clearly label AI-generated content, according to a senior government official who spoke to Hindustan Times. The government is also considering a mechanism to specify which advisories issued by the Ministry of Electronics and Information Technology (MeitY) would be legally binding on intermediaries.
India moved up three places to rank fifth globally in digitalisation, while securing fourth place in AI performance. The report highlighted USD 328 billion in digitally delivered trade and the world’s second-largest AI talent pool.
IIMC launched the AIME Academy to expand AI education in media, while Information and Broadcasting Secretary Chanchal Kumar stressed that editorial responsibility, accuracy and human judgement must remain central despite growing AI adoption.
Reliance’s FY26 annual report shows the media business moving beyond scale and sports-led reach to sharper personalisation, short-format content and new monetisation layers
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
That's probably the most important thing the marketing industry needs to sit with right now because most of it is still building for a consumer that no longer exists.
Cable News Network (CNN) has sued Perplexity AI in a federal court in New York, accusing the AI search company of copyright and trademark infringement through the unauthorised use of CNN’s journalism. In a complaint filed on May 28, CNN alleged that Perplexity unlawfully copied, stored, and distributed its content to power a range of AI products, including its consumer chatbot, enterprise offerings, APIs, and the Comet browser.