Amazon has launched Prime Video Channels in India, allowing its customers to subscribe to eight streaming services including Discovery+ and Mubi from one hub (Prime Video website or app), the latest in a series of efforts by the U.S. giant to win customers in the South Asian nation.

Streaming platforms offer a diverse range of storytelling options to directors in the South, newfound stardom to lesser-known actors and spoil the audience for choice as they consume content in different languages

Underlining the growing importance of streaming video and OTT services, Indian operator Bharti Airtel has announced the launch of its video platform as a service (VPaaS); it’s called Airtel IQ Video and was developed by Airtel’s in-house engineering teams.

India's video OTT market is expected to touch $12.5 billion by 2030 from about $1.5 billion in 2021 and the experts feel that the collaborations route is a positive step towards achieving this growth inorganically

Netflix’s recent announcement that it will soon begin reporting the number of hours that its titles have been viewed within 28 days of release, rather than the number of accounts reached.

Breaking language barriers, content from the South is having a moment in the sun on OTT platforms. And the platforms are further building their regional rosters to ensure subscribers remain engaged even beyond the pandemic.

The Maharashtra government has allowed the cinema halls to be opened with 50 per cent capacity. Prominent theatre owners, distributors and filmmakers celebrate this move and speak up on the way forward.

TRAI said it is aware that prices of some of the channels announced by broadcasters are unsustainable as these are not demand driven prices and are against the interest of consumers.

The International Federation of the Phonographic Industry released Engaging with Music 2021, measuring how 43,000 people across 21 countries including India engage with music.