Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access internet based content.

In 2015, not long after India first got high-speed 4G internet, the cost of 1GB of mobile data in India was 225 rupees ($3). But just over five years later, the industry has witnessed a remarkable decline in pricing that helped truly launch the country’s internet economy.

The decision of governments across the region to keep productions rolling throughout most of the pandemic has helped fuel the industry's swift bounce-back.

The broadcasting giants are beginning to see competition, albeit at a lower scale, from digital platforms like Facebook, Amazon Prime Video, and FanCode.

The national TV audience measurement service in the US was suspended last week.

Multiplexes, such as PVR and INOX, are firm that if the four-week theatrical release window is not kept uniform across all languages then they will not release the film in Hindi.

To begin with, the company plans to focus on Punjabi-speaking audience. Both in terms of internet penetration and purchasing power, this audience has a strong potential, says Manish Kalra, Chief Business Officer, ZEE5 India. Other OTTs are already tapping the Bengali, Marathi and southern markets.

Although most states are allowing a 50% occupancy for theatres, there is some hesitancy on the part of viewers; especially those above 40 and typically buying high-priced tickets.

OTT platforms changed the indian entertainment matrix for ever during the pandemic and driving their success has been a bunch of pioneering women.