Southeast Asia Netflix mobile consumption is 2X the global average.
Hulu, HBO Max, Paramount+ and Peacock all offer cheaper, ad-supported tiers for subscribers, but Netflix has remained opposed to adding ads to its service.
It’s odd that no one is willing to comment on the delay in releasing news viewership data.
Pandemic-led reverse migration from metros to tier 2-3 cities, affordable pricing in OTT platforms among reasons.
The report says that 78 percent of people own a Smart TV and 93 percent of these users are mostly interested in internet-based content.
YouTube is still ahead in time spent overall, no doubt because of its two billion users compared to TikTok's roughly 700 million.
Kantar along with GroupM’s rural and experiential marketing unit- Dialogue Factory today unveiled the 2nd edition of the Rural COVID Barometer Report.
Kang addressed the APOS summit organised by Media Partners Asia (MPA).
Over 65% of the respondents subscribed to more than one OTT app.
India also ranked second for the most hours spent in social apps just behind China.