Over-The-Top (OTT) platforms have created space for content that would otherwise be discarded in the name of “commercial viability”, a panel including two actors and a director said at Infocom 2021 on Saturday.

The Google and Facebook duopoly has strengthened its hold on the Indian advertising market as brands are allocating higher budgets for the digital medium due to the growth in time spent on mobile and other smart devices by users. As per their annual filings, the tech giants have seen a 29% surge in their gross ad revenue for the fiscal ended 31st March 2021.

The month of October registered the highest advertising volumes for the year 2021 on TV, as per Broadcast Audience Research Council (Barc) India. But what also remained significant was the growth story scripted by the regional language channels.

Facebook will soon make it easier for users to split payments for dinners, house rent etc. The social media app announced that Facebook is testing the split payments feature for users in the United States. Users can use this feature to split the bills at a dinner party or even divide the house rent feature. '

The pandemic took a heavy toll on people, and constrained activities across industries. So much so that it made the advertising industry apprehensive of its deleterious effects on the creativity of its workforce. But according to Ogilvy chairman of global creative Piyush Pandey, ‘creativity is still alive and kicking’ and fuelling the industry in the post-pandemic.

Google's algorithms have made life a lot more convenient for many people, but they sometimes lead to peculiar results. When searching for the best movie websites, the search engine features pirate sites including YTS and 123movies in related searches. These and other not-so-legal sites also appear in one of Google's "best movie website" lists.

Marvel has proven to be a leading cinematic universe, all because of its superheroes.  Well, it could be a scientific fact that everyone's eyes seem to be glued to the Marvel studios. The Marvel junkies can relate to the series emotionally, making them feel engaged with the superheroes.  

Mumbai: Disney+ Hotstar has bagged 20 nominations across 12 categories at the Filmfare OTT awards this year. Four Hotstar Specials’ are in the race to win the award including "Grahan" which has received 10 nominations, followed by "Criminal Justice: Behind Closed Doors" with six, "OK Computer" with three and "City of Dreams 2" with one nomination.

Google CEO Sundar Pichai on Friday said it is important to have a balance between open internet and regulations that can help support the open exchange of ideas and opportunities.