For India's OTT industry, compliance is no longer simply about what can or cannot be shown on screen. It is increasingly about how content is classified, marketed, distributed.
Govt seeks stronger moderation, local language expertise and action on deepfakes
Musk-owned platform will favour original content as stricter creator rules take effect
Content commerce is turning India’s viewers into shoppers, as YouTube and OTT platforms blend entertainment with interactive ads, product discovery and seamless buying
Reliance Jio has expanded its popular Jio OTT-Pass portfolio with the introduction of new 3-month and 1-year variants.
Good things may come in small packages, but the biggest growth story in streaming is now arriving in bite-sized episodes.
As agencies bring AI deeper into creative production, contracts are being pushed to deal with model training, copyright, liability, synthetic identities and the technology companies sitting underneath the work
Rockstar partners Netflix for 27 August reveal ahead of game’s 19 November launch
Crosses $500 mn in North America in seven days after $360 mn opening weekend
At Express Adda, Netflix Co-CEO Ted Sarandos explained why the streamer believes India's future lies in serving both 'massy' entertainers and premium storytelling, while stressing that star power remains crucial to green-lighting projects.