MiQ’s Advanced TV Report shows Indian viewers are highly open to advertising as 91% engage with ads while watching content. Meanwhile, country's CTV base booming to 129 million users, with shoppable formats, exclusives and YouTube driving the next phase of growth.

AI assistants are transforming search into conversational journeys, shifting monetisation toward a blend of ads, subscriptions, affiliate revenue and API usage while concentrating high intent inside their platforms.

Centre acknowledges rising use of AI for dialogues, storylines and screenplays but says no amendments to the Cinematograph Act are under consideration.

India’s JioHotstar plans to invest $444 million over five years to acquire and produce content from South India, an executive said yesterday, as the Walt Disney and Reliance Industries-owned streaming platform seeks to capitalize on growing demand for regional cinema.

As discovery shifts to ChatGPT and Gemini, algorithmic shelf space becomes the new determinant of growth, cost efficiency and brand survival

While DTH players say they have seen better retention & ARPU in bundled hybrid content packs with the response being positive, some industry observers believe that the model is not financially viable

The Madras High Court noted that the alleged monetary liability remains unquantified, and therefore cannot be enforced through contempt proceedings.

Private DTH subscribers have been on a multi-year decline — dropping from 7.2 crore in FY19 to 6.19 crore by FY24, followed by a sharper 9% fall in FY25. The base is expected to dip below 5.1 crore by the end of FY26, Crisil said.

DPIIT’s proposal for a blanket licence allowing AI firms to train on all legally accessed content promises clarity for developers, but publishers, lawyers and policy experts warn it risks compulsory licensing, unfair payouts and a collapse of existing content economics.