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    Niche OTT platforms refrain from subtitling, dubbing shows to strengthen regional audience base

    • 18.02.2025
    • By Lata Jha
    Live Mint

    Even as streaming platforms target wider audiences by offering dubbed and subtitled content in multiple languages, smaller providers such as Sun NXT prefer a niche approach by making most of their shows and movies available only in the original, regional language.

     

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