New films, shows seek to build promotional volume with social media snippets
15.04.2024
By Lata Jha
LiveMint
Film producers and streaming platforms are adopting a new strategy to lure viewers to watch their titles at a time attention span has shrunk amid a surfeit of entertainment options.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling
