Microdrama’s $300 million moment: 10 shifts reshaping the next entertainment economy
29.09.2026
By Anuja jain
StoryBoard18
India’s microdrama market has scaled rapidly in a year, drawing OTT platforms, content companies, broadcasters and brands into a battle for short-form IP, audiences and monetisation.
CII seeks responsible AI framework for India’s media and entertainment industry White paper calls for content labelling, consent for voice and likeness, copyright licensing and reskilling