Micro-Dramas have viewers hooked, but FMCG brands are still on the fence - Creative First

Micro-Dramas have viewers hooked, but FMCG brands are still on the fence

21.01.2026
By Indrani Bose

StoryBoard18

For India’s biggest advertisers, especially FMCG brands, micro-dramas remain a space of curiosity rather than commitment.

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