Meta to surpass linear TV ad revenue in 2025, represents 63% of global social spending: report
03.05.2024
By BestMediaInfo
BestMediaInfo
WARC Media’s latest Global Advertising Trends report states that global social media spending is set to total $247.3 bn in 2024, up 14.3% year-on-year, a slight deceleration from +16.0% in 2023.