Majority of CMOs to invest over $10 million annually in GenAI, BCG survey finds - Creative First

Majority of CMOs to invest over $10 million annually in GenAI, BCG survey finds

02.06.2025
By BestMediaInfo Bureau

BestMediaInfo

BCG’s 2025 survey shows 71% of CMOs plan major GenAI investments, with focus shifting to video, personalisation and AI agents over efficiency gains

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