Live events, creators and AI: 94 per cent of Indian marketers set to boost event spend in 2026, says Nielsen - Creative First

Live events, creators and AI: 94 per cent of Indian marketers set to boost event spend in 2026, says Nielsen

04.11.2026
By indiantelevision.com Team

Indian Television

Creator campaigns also gain ground, but just 42 per cent measure ROI across traditional and digital media

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