The SVOD (Subscription) segment crossed the $1 billion milestone in 2024 and is forecasted to nearly doubling to $2.68 billion by 2030. Meanwhile, the OTT Advertising (AVOD) market is moving even faster, jumping from $1.03 billion in 2020 to $3.25 billion in 2024, and eventually hitting $6.48 billion by 2030.

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