India's M&E sector crossed Rs 2.5 tn in 2024, ad rev up 8%: FICCI-EY

India’s M&E sector crossed Rs 2.5 tn in 2024, ad rev up 8%: FICCI-EY

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Digital media has grown 17% to reach Rs 108 billion and the largest segment in 2024, says the FICCI-EY Report