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    India’s ₹60,000 crore TV business faces a new reality: Fewer viewers, old rules

    • 29.09.2026
    • By Javed Farooqui
    ET Telecom

    India’s ₹60,000-crore television broadcasting industry is facing regulatory uncertainty as traditional TV steadily loses customers to OTT platforms, leaving broadcasters and distribution operators seeking greater commercial flexibility to manage a shrinking market.

    Read more at ET Telecom