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    Historical data, OTT metrics rescue broadcasters in absence of BARC data but challenges persist

    • 19.07.2026
    • By Lata Jha
    Mint

    With BARC ratings suspended, broadcasters are pitching ads using historical data and OTT metrics. But without a common TV currency, festive ad deals may slow and digital could gain ground.

    Read more at Mint

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    India’s top tech YouTubers command over Rs 50 lakh per YouTube brand deal, out-earning fashion, comedy creators

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