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    GTPL Hathway launches TV viewership measurement framework amid ratings freeze

    • 26.10.2026
    • By Imran Fazal
    e4m

    Cable TV operator rolls out audience measurement framework covering 10,000-plus homes across 3,000 PIN codes; initiative comes amid freeze on industry TV ratings

    Read more at e4m

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    BARC blackout opens a new channel for TV viewership data

    • 26.10.2026
    • The Economic Times
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    From silver screen to mobile phone: Can stars drive microdrama monetisation?

    • 26.10.2026
    • e4m
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    Dozens of international media organizations back Australian creatives in warning against copyright changes

    • 23.10.2026
    • EditorandPublisher
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