Global Ad Revenue to Surpass $1 Trillion in 2025 as GroupM Boosts 2024 Forecast for U.S., China
11.06.2024
By GEORG SZALAI
The Hollywood Reporter
The firm now sees U.S. ad revenue rising 5.8 percent this year to $345.9 billion, excluding the impact of political advertising, up from a December estimate for 4.1 percent growth.