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    Familiarity over fatigue: Why Indian television keeps coming home to its old favourites

    • 30.12.2025
    • By Aditi Gupta
    Exchange4media

    2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies

    Read more at Exchange4media

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