Familiarity over fatigue: Why Indian television keeps coming home to its old favourites
30.12.2025
By Aditi Gupta
Exchange4media
2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
Read more at Exchange4media
Latest News
Latest News
Amazon MX Player sharpens India’s streaming appetite in 2025