Disney+ Hotstar has seen 3-fold viewership hike for women's cricket this yr: Dhruv Dhawan

Disney+ Hotstar has seen 3-fold viewership hike for women’s cricket this yr: Dhruv Dhawan

13.09.2024
By Aditi Gupta

exchange4media

Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before.

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Disney+ Hotstar has seen 3-fold viewership hike for women’s cricket this yr: Dhruv Dhawan

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